The entrepreneur who drives Digital Marketing with Lego tokens is <\/p>\n\n\n\n
David\nRodr\u00edguez Pinto uses the popular Lego building blocks to improve innovation and\nbusiness performance.<\/p>\n\n\n\n
One of\nthe most innovative methodologies for solving problems in organizations and\nteams arrives in Colombia to learn how to successfully develop a 360\u00ba digital\nmarketing strategy. This is Lego Serious Play, a powerful tool that uses the popular Lego building chips or\nbuilding blocks to improve innovation and business performance<\/strong> .<\/p>\n\n\n\n \u201cMarketing Play consists of a methodology with which we teach\ncompanies, agencies and people the relevance of working as a team. The\npeople who have trained have achieved very good results but the people who are\nlearning to work as a team have achieved extraordinary results. What we\nteach here is how they develop that ability to work in a team and how each one\nshould contribute to carry out a project, \u201d<\/em>says David Rodr\u00edguez, CEO\nof MDA Latam University.<\/p>\n\n\n\n This\ndynamic facilitates the\nencounter, communication and problem solving<\/strong> through a process\nin which people are guided through a series of questions that allow them to\ndelve deeper and deeper into a specific topic. Each participant builds\ntheir own model in response to the facilitator\u2019s questions using specially\nselected Lego elements. Finally, these models serve as the basis for group\ndiscussion, knowledge sharing and decision making based on the use of visual,\nauditory and cenesthetic skills.<\/p>\n\n\n\n With\nmore than 10 years of experience in the digital world, Rodr\u00edguez warned that\ncreativity is fundamental to the methodology because \u201cthe fact that you have a brush does not make you a painter<\/em> . \u201d <\/em>And he explained that the idea is that people\nthrough chips feel and see how a strategy of pattern, positioning or social\nnetworks is generated, for example, embodied with chips. \u201cThe important thing is not so much the idea but its execution\nand, after this, the important thing is not the execution but how well it is\nexecuted and that is what we are going to teach you here, to execute it well,\u201d\nhe<\/em> concludes.<\/p>\n\n\n\n This\nuniversity wants to turn people into experts in Digital Marketing and that\u2019s\nwhy the topics developed with this methodology range from advertising\nobjectives and competition analysis, through remarketing, SEO strategy design\nand social networks to Inbound marketing, electronic commerce and payment\ngateways.<\/p>\n","protected":false},"excerpt":{"rendered":" The entrepreneur who drives Digital Marketing with Lego tokens is David Rodr\u00edguez Pinto uses the popular Lego building blocks to<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[217,216],"yoast_head":"\n